For PRIME, we are introducing a unique undulating texture, crafted with high precision in 3-D to reflect the light, and give a sense of movement to the exterior surfaces. It is the attention to the materiality, to the surface, to the way it reflects light and color that enhances the inherent value of the product-adding quality to quality, and building-in layers of detail and meaning.

Functionally, the design has also been enhanced by a slight indication in the shield's texture, a small tactile crease that indicates where the switch is located. The inside contours of the product follow your face in a perfectly comfortable manner, while new ergonomic earbuds have been refined to keep the Jawbone in place without an earloop for most wearers.

Alongside PRIME's 3 core colors is EARCANDY-PRIME's color burst, bringing self-expression and a smile to our line-up. The 4 colors represent great skin-tone complements and contrast, as well as personal style one cannot resist, this reinforces the basic notion that anything that the consumer wears makes a statement, and it should be designed as such...this is what we call EARCANDY.